Meet the Norlift Team!
At Norlift, you don’t just get equipment. You get us. A team that works hard to understand your business long before we ever talk about a sale.
If you visited our Spokane Valley location today, you’d walk into people who genuinely want to help. Business is personal to us, and relationships always come first.
A Family Business in Every Sense
Norlift has been family‑owned from the start. Dick and Ruth Jarvis founded the company in 1970. Their son Jay stepped in as owner in 1990, and his son Nate became General Manager in 2023.
We also have multiple families working within the company. You can feel our mindset in the way we work, support each other, and treat customers. When you partner with Norlift, you’re joining a team built on respect, honesty, and a genuine desire to see you succeed.
What Makes Us Different
There are other places to buy equipment, but the real difference is the people behind everything we do.
We take the time to help you understand exactly what you’re buying.
Need parts, service, tires, or batteries?
Thinking about reconfiguring your warehouse?
Need a new piece of equipment for deliveries or the jobsite?
Many customers mention our responsiveness, attention to detail, and willingness to go the extra mile. Good communication builds strong partnerships, so we focus on it from the very beginning.
Customer Spotlight: A Story That Says Everything
Some experiences say more about who we are than any tagline could.
When Brad from Hagadone Production learned his team would be taking over printing for The Spokesman‑Review. He was out of town and didn’t know where to start.
He found Norlift while riding in the back of an Uber. Within minutes, Heath was on the phone. Within two hours, he had created a full plan. Heath didn’t rely on the blueprints Brad had been given. He re‑measured the entire facility, identified several major issues, and redesigned the layout for better safety and efficiency.
To Brad, Heath seemed less like a consultant and more like a hero.
Then Julian and his installation crew got to work. Their energy and attitude reminded Brad of the cheerful construction characters from Fraggle Rock — upbeat, efficient, and committed to getting the job done right.
By the end of the project, Brad said it plainly:
“You’ve earned a customer for life.”
This is the kind of experience we strive to create for every customer we serve.
The People Behind the Equipment
A few things that might surprise you:
We love variety. We work with nearly every industry you can imagine. That means new faces, new ideas, and new challenges every day.
We celebrate our people with birthday treats every month and every big sale gets announced with our famous bell, which everyone stops to enjoy.
We notice the little things and believe people should feel valued, whether they’ve been with us for years or just made their first phone call.
Experience That Builds Confidence
We support our personal approach with serious expertise.
Ongoing training is a priority across every department.
Our team includes a Toyota Certified Trainer, ensuring technicians stay up-to-date with the #1 forklift brand in the world.
Multiple Forklift Operator Trainers help keep your operators confident and OSHA‑compliant.
Above all, we focus on doing things correctly and safely.
When you work with us, you can trust that the job will be handled with care and competence.
Serving to Success
For us, success isn’t measured by numbers alone. It’s measured by your growth, your efficiency, and your long‑term wins.
Our mission is simple:
Serve you well, and success will follow — for all of us.
That’s the heart of who we are.
That’s Norlift.
