Most folks know that Toyota is a Japanese company, but a lot of people don’t realize that Toyota provides a great deal more jobs to Americans than many of the companies founded in America.
One neat initiative they have going now is designed to encourage forklift dealers to hire veterans as forklift technicians. They’re offering to match donations to Hire Heroes USA, an organization that aids veterans in their job searching efforts.
From the Toyota press release:
Building on the momentum of the current Giving Veterans A Lift Operator Safety Training Program, Toyota expands support to our veterans with the new Giving Veterans A Lift Service Technician Program. This new program is designed to assist veterans in finding employment as Toyota service technicians while helping you fill much needed service technician positions. To promote these job opportunities, TMHU is placing a full page ad in GI Jobs magazine this October highlighting the program and the ToyotaLiftTech.com site. We need your help in continuing to post all technician career opportunities on the portal, under “Toyota Links” and “Dealer Job Listing.”
For each veteran hired by a Toyota Industrial Equipment dealer in the United States as a service technician in 2012, after three months of employment, TMHU will match a dealer’s donation (up to $500), in honor of the newly hired veteran, to Hire Heroes USA to help other veterans find employment too.
Seems like a stand up sort of a thing to do. Toyota has been our number one selling forklift for some time now, and it’s great to see them putting their brand power behind an initiative like this.