JCB Construction Machinery Available Now at Norlift!

Norlift sales manager Nate Jarvis and owner Jay Jarvis stand in front of the first JCB unit sold at Norlift

Norlift JCB, a division of Norlift, Inc. in Spokane, Washington, is the newest member of JCB’s growing North American dealer network. The dealership is located in the heart of Spokane’s industrial and commercial business district at 512 North Fancher Road.

Find out more now at!

“We believe that our new association with JCB uniquely positions us for additional success,” said Jay Jarvis, president of Norlift, Inc. “We’ve been in business for almost 50 years, and the customer relationships and name recognition we’ve developed in this market will continue to serve us well. Our parts and service employees are being fully trained on JCB’s product line, and we look forward to introducing our current and future customers to JCB’s innovative equipment solutions.”

Since 1970, Norlift, Inc. has sold material handling equipment to the Eastern Washington and Northern Idaho regions. Now, as Norlift JCB, the company will sell and service JCB’s compact excavators, skid steer loaders, compact track loaders, small telehandlers and the one-of-a-kind JCB Teleskid, the first skid steer with a telescopic boom for increased versatility and accessibility. Norlift JCB will also offer used equipment acquired via trade-ins and rental fleet sales. More information is available at

“Norlift, Inc. has been a successful, family-owned business in Spokane for decades,” said Christian Baillie, JCB North America’s vice president of Construction Equipment Dealer Sales. “Over the years, the company has become known for its flexibility, professionalism and top-notch customer service. We feel that Norlift’s core principles match well with JCB’s own approach to business, and we look forward to a solid relationship with them for years to come.”

JCB is the world’s largest privately-owned manufacturer of construction, agricultural and defense equipment. From its North American headquarters in Savannah, Georgia, and at 21 other manufacturing facilities in the United Kingdom, China, India and Brazil, JCB manufactures a range of more than 300 products for customers in 150 countries. JCB products include Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors. For more information, visit 

Norlift Mechanic Dave Fish stands with a JCB JS145

Norlift Mechanic Dave Fish stands with a JCB JS145

Limited time offer on forklift fluid services!

We want to thank you for being a Norlift customer! Your business means a lot to us, and we’re grateful for the opportunity to help you and your businesses succeed.

As a small token of our appreciation, we’re running a special on fluid services! This is only available for a limited time, so give us a call now and we’ll get you on the calendar! Don’t forget to mention the special when you call.

Fluid Services Special

Our May magazine has been updated with new deals!

We couldn’t fit everything in our print edition last May, so we wanted to give you a second opportunity via email – check out this updated and refreshed edition of the magazine to find:

  • Updated inventory of new Toyota Equipment
  • Info on Toyota’s lease & loan programs to help you get the equipment you need
  • More used trucks, including great cash deals on select units!
  • Great deals on used shelving, handtrucks, and bins!
  • And more!

Visit us at our website to see more of our great products and services, or give us a call at 509-473-0899!

Forklift Safety Infographic

Here’s a great infographic from the experts at Toyota Material Handling detailing some safety best practices, in addition to Toyota’s innovative System of Active Stability.

An important note: 20% of forklift purchasers consider Toyota forklifts to be the safest lift trucks with the least amount of safety related incidents, compared to the closest runner-up which scored 15%.

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