May 2019 Norlift Magazine

Take a look through the May magazine for warehouse products specials, rent to purchase possibilities with JCB equipment, used equipment, the JCB High Mobility Engineer Excavator (HMEE backhoe) and open house details.


To view a copy of the most recent news and sale items, click here.
JCB and Clark products available in Washington and Idaho only.

Spokane Ag Expo 2019

With the range of material handling products and solutions that Norlift offers, it makes sense to be at the Spokane Ag Expo and Farm Forum. Whether for lift trucks, storage racking and shelving, bins and boxes, or wheels and casters – farmers, ranchers and their suppliers make up a large percentage of our customer list.  We’ve seen over the years that they’re also some of our most loyal customers, and it’s always great to be able to connect with them at the Ag Show.

The somewhat recent addition of JCB construction equipment is another reason to be at the show.  The innovation in JCB’s equipment is easily noticed by show attendees, leading to questions like, “How far does the boom on the Teleskid reach?”, “What size engine does that have?”, and “How does that not need DEF?”   The individual specific questions that get asked are always interesting, “Is it really easier for a big guy like me to get in that side door [instead of] over the track?”

For a relatively new brand to the area, JCB reliability is well known, and people instantly appreciate how easy it is to do daily checks on any JCB machine.

The following are a few photos from this year’s show.

JCB Teleskid Demo Days

Norlift JCB will host demos on JCB tracked and wheeled Teleskids at Wittkopf Landscape Supply on October 16 and at Horizon Distributors on October 17.  Both demo days will run from 7:00-11:00 a.m.  Come out and see what this compact skid steer with a telescopic, single arm boom  can do.  In addition to Norlift construction equipment representatives, the JCB West Region Compact Product Sales Manager and Teleskid specialist will also be there to answer your questions.

Click to enlarge and for location details.

Not All Skidsteers Are Created Equal

JCB and Innovation

How is JCB’s Compact Track Loader, Skid Steer Loader or Teleskid different from any of their competitors?  In a word – INNOVATION.  While there are almost too many “industry firsts” and new ideas to list, there are two things that clearly set JCB skid steers apart from the crowd.  The telescopic boom makes all other loaders look like dinosaurs – think T-Rex with arms that can’t reach much of anything.  That same, extending, single lift arm brings increased visibility to the operator and more room to the cab.  More importantly, JCB’s left side door entry removes the first listed “Greatest Dangers” of the “Skid Steer Loader Safety” booklet produced by OSHA, being crushed by moving parts by wiggling under or climbing over the safety bar.  No matter where the load is positioned on a JCB skid steer, there is no need to climb over or under anything to get into or out of the cab.  This makes JCB skid steers safer all around, from the time you perform your pre-operation checklist, until you finish the job and walk away.

To see the differences between operating a JCB skidsteer and any other skidsteer, just check out this common-sense video from JCB.

JCB Regional Service Training at Norlift

A LOT GOES ON AT 512 NORTH FANCHER – Some weeks even more…

On any given day, there are new and used construction equipment sales; new or used forklift sales; warehouse products delivered; storage shelving and pallet racking – both new and used sold and shipped; equipment repaired; Superbenches built; equipment rented and forklift tires pressed and changed. Last week was even a bit busier, as Norlift hosted visiting JCB Certified Service Trainer Mark Cook to conduct training in a number of areas on JCB mini/midi excavators.

The primary focus was on in-depth computer diagnostics, hydraulic configuration, model specific repair challenges, and live diagnostic scenarios. The three-day intensive schedule was mornings in classroom sessions and afternoons in the shop, reinforcing the classroom lessons. Multimedia was everywhere. It’s not often that you see a flatscreen television in a construction and handling equipment shop, (okay, maybe during NCAA Tournament time in some shops) but that was the case at Norlift for those few days. Classroom and shop came together to cement the knowledge and practice elements of the certification level training being presented.

Technicians from the Inland Northwest and other parts of the Pacific Northwest attended the regional training. With the JCB commitment to training and customer satisfaction, Norlift is looking forward to many more JCB training events in the years to come.